Protein Powder & Workout Supplements
A 8 figure brand in the protein supplement category with over 50 SKUs in the catalog. The brand offers protein powder and workout supplements made with premium ingredients, allowing users to fuel their bodies with high-quality nutrition.
Client Category
Amazon DSP
Service Used
138.24%
276.74%
81.45%
Increase in DSP Attributed Monthly Total Product Sales
Increase in New To Brand Traffic
Improvement in Total ROAS
The effectiveness of Amazon DSP campaigns on overall brand performance was minimal. The DSP campaign strategies ware primarily focused on very basic Middle Funnel and Bottom Funnel campaigns. Furthermore, optimization efforts were concentrated solely on the Total ROAS KPI, which did not offer the algorithms a proper optimization goal to drive a significant impact on the brand.
Problem
- Implemented advanced strategies aimed at driving New To Brand traffic.
- Developed and executed granular cross-sell and up-sell strategies.
- Adjusted optimization goals to focus on the correct KPI for Middle Funnel campaigns, specifically DPVR, enabling Amazon DSP algorithms to optimize for incremental traffic to Amazon PDPs.
- Conducted thorough negations of past purchasers for campaigns targeting New To Brand traffic.
Results:
- Increase in Total DSP Attributed Sale by 138%.
- Increase in Monthly New to Brand Traffic (DPVs) by 276.74%.
- Improvement of Total ROAS by 81.45%
- Sustained and enhanced results month over month.